Facebook has recently made big changes to how content creators earn money on the platform. These changes include scrapping in-stream ads, Stars, and ads on Reels, and replacing them with one unified tool. Many creators are worried about how this will affect their income, especially with Facebook’s recent history of unpredictable earnings. Here’s how you can adjust to these new changes and keep earning on Facebook.

1. Facebook’s New Monetization System: What’s Different?

Facebook has decided to combine its various monetization options, such as in-stream ads, Stars, and ads on Reels, into one tool. This is supposed to make it easier for creators to track their income and manage different types of content. Now, whether you create long videos, short Reels, or live streams, all your earnings will be counted under the same system. Facebook says this change will help creators earn in a more streamlined way, but it’s up to creators to adjust their strategies.

What You Should Do:
Creators need to diversify their content. Don’t just stick to one format like long-form videos; instead, mix things up. Try creating Reels, posting long videos, and doing live streams to increase engagement and make the most of the new system.

2. Focus on Engagement to Boost Earnings

Facebook’s new system will base your earnings on engagement. This means that the more likes, comments, shares, and views your content gets, the more money you’ll make. With organic reach declining, it’s more important than ever to focus on keeping your audience engaged.

Tips for Boosting Engagement:

•   Mix up your content: Post Reels, long videos, and even go live regularly. This variety will help you reach different types of audiences.
•   Ask questions: Get your followers talking by asking questions in your posts or videos. Encourage them to leave comments or share their thoughts.
•   Respond to comments: People love when their favorite creators interact with them. By replying to comments, you build stronger connections with your audience.

3. Use Live Streams to Build Community

Live streaming is still a powerful tool under Facebook’s new monetization system. When you go live, you have the opportunity to interact directly with your audience, which boosts engagement and can increase your earnings.

How to Make the Most of Live Streaming:

•   Schedule regular live sessions: If your audience knows when to expect you live, they are more likely to tune in regularly.
•   Engage with your viewers: During your live streams, read and respond to comments, answer questions, and give shout-outs to make your viewers feel connected.
•   Offer exclusive content: You can use live streams to offer your audience something special—like behind-the-scenes content, Q&A sessions, or first looks at upcoming projects.

4. Plan for Multiple Income Sources

It’s important not to rely solely on Facebook for your income, especially with all the changes happening. Creators in Nigeria cannot yet monetize Instagram or TikTok directly, except for receiving gifts during TikTok live streams. That’s why it’s essential to have a backup plan.

Other Ways to Earn:

•   Brand Partnerships: Look for companies that want to sponsor your posts or videos. You can work with brands that match your content and promote their products to your audience.
•   Affiliate Marketing: Promote products through affiliate links and earn a commission on every sale made through your link.
•   Offer Services: If you have expertise in something, offer online courses, consulting, or workshops to your audience.

Conclusion

Facebook’s new monetization changes may feel overwhelming, but by staying flexible and focusing on engagement, creators can still earn money on the platform. It’s important to diversify your content, interact with your audience, and consider additional income sources beyond Facebook. As the digital landscape continues to shift, staying adaptable is key to thriving as a creator.