Facebook has long been a go-to platform for video creators, but over the past few years, its appeal has steadily declined. This trend is likely to accelerate in 2024, as more creators look for alternatives that offer better monetization opportunities, support, and reach. In this article, we’ll explore why Facebook is losing favor with video creators and why 2024 could be a turning point for the platform.

1. Declining Revenues for Creators

One of the biggest reasons video creators are turning away from Facebook is the sharp decline in revenues. For years, Facebook offered strong monetization options like in-stream ads, but recent changes have drastically reduced payouts. Creators who once earned decent money from their videos are now seeing their income plummet, with some reporting earnings as low as $0 to $100 per million views, a far cry from the $300 to $1,000 per million views they once received.

Example:
A Nigerian documentary filmmaker who once relied on Facebook to generate a steady stream of income from long-form videos now finds it difficult to make money. With reduced payouts and unpredictable earnings, many creators are questioning whether it’s worth investing time and resources in producing video content for the platform.

2. Stricter Policies and Increased Restrictions

Facebook’s evolving policies have also contributed to its declining appeal. In recent years, the platform has implemented stricter content moderation and policy enforcement, making it harder for creators to earn. Videos are often demonetized or taken down with vague explanations like “content may violate community guidelines,” leaving creators in the dark about what they did wrong.

Example:
A Nigerian vlogger might create a video about sensitive health topics, only to have the video demonetized for mentioning words related to self-harm or violence. This lack of clarity and the inability to appeal decisions have driven many creators to seek more transparent platforms like YouTube, where policies are clearer and appeals are possible.

3. Poor Support for Creators

Another major issue is Facebook’s poor support system for creators. When creators run into problems, whether it’s with monetization or content takedowns, they often struggle to get help. Many report long wait times for responses or no response at all, leaving them feeling unsupported.

Comparison to YouTube:
On YouTube, creators have access to Creator Support, where they can get help resolving issues with their content or monetization. YouTube also offers resources like YouTube Creator Academy, providing educational materials and tools to help creators succeed. This level of support has made YouTube more appealing to video creators who need reliable assistance.

4. The Rise of YouTube, TikTok, and Other Platforms

As Facebook’s appeal continues to decline, creators are flocking to other platforms that offer better incentives and features. YouTube has long been a favorite among video creators due to its higher CPM rates and more transparent monetization policies. TikTok, with its focus on short-form viral content, is attracting younger creators and those who prefer quick, engaging videos. Platforms like Patreon and Substack are also providing alternative ways for creators to monetize their content through subscriptions and direct support from fans.

Example:
A Nigerian content creator who produces short, funny videos might find TikTok to be a more rewarding platform than Facebook. With TikTok’s focus on viral content and its ability to reach a global audience quickly, creators are able to build large followings and earn from live stream gifts.

5. Trends in Creator Migration

The trends suggest that more and more creators are leaving Facebook in favor of other platforms. Many creators are citing the platform’s declining organic reach, reduced ad revenues, and lack of transparency as reasons for their departure. If these trends continue, 2024 could mark a significant transition year for Facebook, as it risks losing a large portion of its creator base to competitors that are better equipped to meet their needs.

Data and Examples:
Reports from industry analysts suggest that platforms like YouTube and TikTok are seeing significant growth in their creator communities, while Facebook’s growth has stagnated. Creators are increasingly shifting their efforts to these platforms, drawn by the promise of better monetization and audience engagement.

Conclusion

As 2024 approaches, Facebook’s declining appeal to video creators is becoming more apparent. With falling revenues, stricter policies, poor support, and increased competition from platforms like YouTube and TikTok, creators are finding it harder to justify staying on the platform. If Facebook doesn’t make significant changes to improve monetization, transparency, and support for creators, it risks losing a large portion of its creative community in the year ahead.

For video creators, the future may lie on other platforms that offer better opportunities for growth, engagement, and income. As the digital landscape continues to evolve, creators must remain adaptable and explore new ways to connect with their audiences and monetize their content.