As of June 2024, Meta has officially rolled out monetization features for Nigerian creators on Facebook, expanding opportunities for content creators across the country. Previously, Nigerian creators had limited options to monetize their content, primarily relying on brand deals and sponsorships. Now, with Facebook’s new tools, creators can directly earn from their content by running ads on videos and receiving gifts from fans, similar to programs available in countries like the U.S. and Canada.

This move follows the success of Meta’s “Ads on Reels” program, which rewards creators based on views. The program has already proven effective, increasing earnings for creators by 30% within six months in other countries. Nigerian creators can now benefit from these monetization models by focusing on engaging content that resonates with their audience, regardless of follower size. The tools allow even creators with smaller but highly engaged communities to earn through ads and gifts.

However, challenges remain for African creators, especially regarding pay disparities. Reports suggest that while African creators now have access to monetization, their compensation per thousand views (CPM) is still lower than creators in other regions. Despite this, the introduction of these monetization tools represents a significant step forward for Nigeria’s growing digital economy.

This development is part of a broader strategy by Meta to tap into the African creator economy, recognizing the vast potential of the region’s talent. Nigerian creators now have the opportunity to generate income from Facebook in ways previously unavailable to them.

Steps to Monetize on Facebook:

1. Ensure your content meets Facebook’s eligibility criteria.
2. Enable in-stream ads for video content.
3. Engage with your audience through Reels, stories, and live videos to boost visibility and interaction.
4. Utilize tools like Facebook Stars, where followers can send virtual gifts.

For Nigerian content creators, this is a significant development that levels the playing field with creators from other parts of the world, providing more sustainable earning opportunities through direct platform engagement.

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